From Athlete to Athletes

Our brand was built by an athlete who wanted better gear — gear that delivers real performance without the high price tag. We design products based on real training, real needs, and real experience.

Our Story

What started in November 2023 with simple patches and bags grew into a mission to create reliable, high-quality equipment for athletes.
In 2025, we launched Anubis, our first gymnastics grips inspired by the Egyptian god of protection and strength — a symbol of performance and identity, not just a product.

That same year, we expanded with three new products, including knee sleeves and wrist bands, and showcased our lineup at ELFIT, the biggest CrossFit competition in Egypt.

Our Mission

We aim to deliver big-brand quality at better prices, making premium gear accessible to every athlete.

Our Promise

We keep improving, keep innovating, and keep building trust — athlete to athlete.